Building Brand Giants: Former CEO Greg Creed on Leading & Transforming Yum! Brands

Are you ready to discover the secret behind the Doritos Locos Tacos that added $1 billion in sales in just 12 months? Better yet — how was Taco Bell turned around without mass firings?

Greg Creed, the former CEO of Yum! Brands, joins Staffbase CPO Neil Morrison to share his journey as the CEO of the world’s largest restaurant company and the transformative changes he led at Taco Bell while emphasizing the power of leadership, focus, and storytelling.

Greg highlights the importance of trust and transparency in large organizations and discusses the R.E.D. branding strategy. He also examines the critical role of diversity and inclusion in driving business performance, while sharing personal anecdotes and past success initiatives with listeners.

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About Staffbase:

Staffbase is the fastest-growing, most experienced employee communications platform provider for enterprise companies seeking to inspire diverse, disconnected, and distributed workforces. Staffbase is on a mission to empower communicators worldwide with a platform that equips companies aspiring to reach every employee with communication that inspires them to work together to achieve positive business outcomes.

Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver.

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