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Building Brand Giants: Former CEO Greg Creed on Leading & Transforming Yum! Brands

Aspire to Inspire Podcast

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The CEO as the Author of a Book: Long-Term Vision and Storytelling in Leadership

This chapter explores the analogy of a CEO being like the author of a book, emphasizing the importance of having a long-term vision, storytelling, and maintaining focus in organizations. It discusses the impact of storytelling on leadership communication, using examples such as the successful launch of Doritos Locos Tacos. The chapter also touches on the importance of building a personal brand within a corporate environment and the significance of trust, transparency, and DEI in leadership and organizational success.

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