How Art Can Make Your Deal More Profitable - with Martha Weidmann | TLS121

Martha Weidmann is CEO and Co-Founder of NINE dot ARTS, where she oversees all business operations.  From hotels, multi-family residential properties, and offices to large-scale, mixed-use developments and interactive public art installations, NINE dot ARTS leverages the power of original art to transform ordinary places into one-of-a-kind experiences. Martha graduated from Colorado State University with a dual major – Communications and Fine Arts.

She started her career with Walker Fine Art gallery in Denver, then moved on to the most prestigious art consulting firm (at the time) in the region, McGrath and Braun, from which NINE dot ARTS was born.

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WE DISCUSS:

• How she found an opportunity in the art industry.
• What led her to create a business that added value and that people wanted.
• Their business case.
• The early challenges that she faced in building her business.
• What a typical real estate-related client looks like.
• How her business increases market value recognition for real estate projects.
• The impact that the “art & culture” approach brings to a real estate project
• The process of engaging with her company.
• Why they focus on local emerging talents.
• The types of clients they deal with.
• When should clients start engaging with them.
• Her takeaways in building her own business.
• Her projections for the future of her business.
• The launch of the state-of-the-art report.

KEY QUOTE:
“The more savvy real estate developers have figured out that art can add value beyond its cost. "

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Instagram: @ninedotarts
LinkedIn: NINE dot ARTS | Art Consultants and Curators

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