Bold Names How Tubi Is Coming for Netflix and YouTube in the New Streaming Wars
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Aug 1, 2025 
Anjali Sud, CEO of Tubi and a dynamic leader aiming to democratize storytelling, talks about bringing a free ad-supported streaming service to the forefront. She reveals how Tubi is thriving against giants like Netflix, focusing on engaging niche audiences and expanding the definition of quality content. The discussion includes the effects of the Fox acquisition, the rise of original productions, and the changing preferences of Gen Z viewers. Sud emphasizes Tubi's commitment to diverse storytelling and its vision for a new generation of Hollywood talent.
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Viewer-Driven Content Quality
- Tubi expands the definition of quality by focusing on viewer preferences over production budget or awards.
- It has the largest Hollywood movies and TV show collection with many originals that resonate with niche fandoms.
Tubi's Pure Free Streaming Model
- 100% free ad-supported streaming differs from paid ad tiers where users still pay but watch ads.
- Tubi offers frictionless experience with no forced registration to compete with social and gaming platforms for attention.
Unique, Diverse Audience Appeal
- Tubi's audience is incremental, skewing younger and more diverse than other streamers.
- Its brand-safe environment appeals to advertisers wanting to reach Gen Z and millennials securely away from risky social media contexts.