Encore EP#161: Storytelling for social media success

Happy New Year! We’re starting 2025 by revisiting an inspiring chat between host David Pembroke and Stanley Henry, founder of The Attention Seeker. They discuss storytelling, strategy, and building a thriving content agency.

Stanley takes us on his journey from growing up in South Auckland and working in hospitality worldwide to becoming a LinkedIn success story. His mastery of personal branding on the platform gave him the confidence to launch his own agency, which now boasts a team of 31 and is gearing up to expand to New York.

He shares invaluable lessons on storytelling and social media strategy, offering practical tips on engaging audiences across platforms. Drawing from his hospitality background, Stanley reveals how those experiences shaped his leadership and business growth.

This episode is packed with advice on creating authentic brand messages, balancing internal and client content, and embracing strategic storytelling to thrive in the ever-changing digital landscape. Stanley also reflects on the evolution of his business and the exciting future ahead.

Discussed in this episode:

• Using LinkedIn strategically
• Authentic storytelling techniques
• Tailoring content by platform
• Aligning brands with human truths
• Driving business growth strategically

Show notes:

• Stanley Henry | LinkedIn
• The Attention Seeker | TikTok
• The Attention Seeker | Website
• GovComms Podcast | Blog

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