The Feed The Official Libsyn Podcast
275 The Impact of FTC Regulations, Alex Cooper’s Massive Deal And Libsyn's Latest Collaborations
Aug 27, 2024
Join Alex Cooper, known for her groundbreaking $125 million deal, as she discusses her impact on the podcasting world. The conversation dives into new FTC regulations banning fake testimonials and best practices for rebranding shows. Discover the surprising disconnect between social media followers and podcast downloads, emphasizing content over numbers. Partnerships like Libsyn’s collaboration with Barometer bolster brand safety, while a tie-up with Universal Music Group enhances audio quality for creators. It's a mix of insights for podcasters and industry trends!
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Quick takeaways
- Alex Cooper's $125 million deal signifies the growing financial potential and influence of top-tier content creators in podcasting.
- Libsyn's collaborations with Barometer and Universal Music enhance brand safety in advertising and provide creators with high-quality music and sound effects.
Deep dives
Alex Cooper's Major Deal
Alex Cooper has secured a notable $125 million, three-year contract with SiriusXM, marking one of the largest podcasting deals to date. This agreement will cover her podcast network, 'Call Her Daddy,' and include live events, reflecting the growing dominance and financial potential of podcasting. The deal surpasses previous records, positioning Cooper as a key figure in the industry alongside other heavyweights like the Smartless podcast. As podcasting continues to evolve, such lucrative contracts emphasize the value of top-tier content creators and their influence.
