275 The Impact of FTC Regulations, Alex Cooper’s Massive Deal And Libsyn's Latest Collaborations
Aug 27, 2024
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Join Alex Cooper, known for her groundbreaking $125 million deal, as she discusses her impact on the podcasting world. The conversation dives into new FTC regulations banning fake testimonials and best practices for rebranding shows. Discover the surprising disconnect between social media followers and podcast downloads, emphasizing content over numbers. Partnerships like Libsyn’s collaboration with Barometer bolster brand safety, while a tie-up with Universal Music Group enhances audio quality for creators. It's a mix of insights for podcasters and industry trends!
Alex Cooper's $125 million deal signifies the growing financial potential and influence of top-tier content creators in podcasting.
Libsyn's collaborations with Barometer and Universal Music enhance brand safety in advertising and provide creators with high-quality music and sound effects.
Deep dives
Alex Cooper's Major Deal
Alex Cooper has secured a notable $125 million, three-year contract with SiriusXM, marking one of the largest podcasting deals to date. This agreement will cover her podcast network, 'Call Her Daddy,' and include live events, reflecting the growing dominance and financial potential of podcasting. The deal surpasses previous records, positioning Cooper as a key figure in the industry alongside other heavyweights like the Smartless podcast. As podcasting continues to evolve, such lucrative contracts emphasize the value of top-tier content creators and their influence.
Apple Podcasts' Web Accessibility
Apple Podcasts is now accessible through any web browser, broadening the platform's audience reach significantly. This enhancement allows users to easily discover and listen to millions of shows, manage their subscription libraries, and enjoy premium features, irrespective of the device they are using. A notable caveat for explicit content is that users must log in to access such episodes, aligning with Apple's commitment to brand safety and user protection. This shift emphasizes a more inclusive environment for listeners, particularly those using non-Apple devices.
Lipson and Barometer Partnership
Lipson has partnered with Barometer to improve brand safety across podcast advertising, ensuring that ads align with the values of the advertisers. This strategic collaboration utilizes innovative technology to evaluate podcast episodes against specific advertising standards, enhancing advertisers' confidence in their messaging. With the podcast advertising market projected to grow significantly, this partnership positions Lipson as a leader in providing tailored solutions to meet diverse brand safety requirements. The partnership reinforces Lipson's ongoing commitment to enhancing the advertising landscape for all involved parties.
New Music Licensing Opportunities
Lipson has introduced a subscription music licensing service in partnership with Universal Music for Creators, providing podcast creators access to high-quality music and sound effects. This initiative is a significant opportunity for creators to elevate the production quality of their content without the fear of copyright issues. The service features over 50,000 tracks and 200,000 sound effects, making it an invaluable resource for podcasters looking to enhance their storytelling. As part of the launch, creators can enjoy the first six months free, promoting greater creativity within the podcasting community.
Alex Cooper signs a 125 million dollar deal, Apple Podcasts is available via browser! New rules from the FTC banning fake testimonials, best practices on changing the name of your show, Libsyn and Barometer join forces to bolster brand safety and Libsyn teams up with Universal Music Group! Plus stats, mean and median numbers.
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