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Lipson Ads: Growth and Guidance
This chapter explores Lipson Ads' remarkable 24% growth in host-read ads within the first half of 2024, supported by strategic team expansions and industry expert additions. Discussions include the mixed listener feedback on podcasting 2.0, recent FTC regulations banning fake testimonials, and best practices for changing a podcast's title and artwork. The chapter advocates for authenticity in advertising and provides actionable tips for podcasters navigating name changes while maintaining subscriber engagement.