Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Why Delegating AI Could Be the Fastest Way to Kill Your Agency with Brandon Na | Ep #801

Jun 8, 2025
Brandon Na, the founder of Seattle Organic SEO and venture capital expert, emphasizes that simply delegating AI tasks could jeopardize agency success. He draws from his experiences in SEO and corporate environments, revealing how hands-on leadership during AI adaptation fuels innovation. Brandon highlights the shift from traditional Google searches to AI tools in digital marketing, urging agency owners to foster enthusiasm for AI among team members, positioning their agencies to thrive amid disruption.
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ANECDOTE

Brandon's SEO Journey

  • Brandon Na started in SEO to avoid cold sales and later launched Seattle Organic SEO with rapid success.
  • He grew an education company in South Korea by 1400%, leveraging SEO to solve staffing problems.
ANECDOTE

Early Amazon Realities

  • Brandon shared experiences with Jeff Bezos' tough leadership and minimal pay during Amazon's early days.
  • He recounted standing up to Bezos over pay and the HR's apology shortly after.
INSIGHT

Purpose After Success

  • Jason Swenk believes losing purpose occurs after major success or retirement.
  • Recognition and title loss can deeply impact leaders' sense of innovation and worth.
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