The Scott Scheper Podcast
White Cars Suck
Feb 19, 2024
Explore the writing process and nurturing ideas, success of Facebook advertising model with KLT factor, creating compelling origin stories intertwined with advertising models
08:36
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Quick takeaways
- Scott Scheper highlights the remarkable return on ad spend through his successful Facebook advertising model.
- Scott Scheper emphasizes the need to enhance the KLT factor for audience engagement in his content strategy adjustments.
Deep dives
Scott Shepherd's Independent Writing Model Success
Scott Shepherd details his successful Facebook advertising model in issue number 15 of the Scott Shepherd letter. Having spent $7,500 and generated $16,000 upfront, with an additional $38,000 expected in the coming months, he highlights the remarkable return on ad spend, which doubles over time. While the model yields significant results, Shepherd recognizes the need to enhance the KLT factor for audience engagement, making crucial adjustments that have notably improved performance.
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