Dr. James Tulsky is passionate about enhancing communication between clinicians and patients. Why are words so vital in the medical field? What do patients and families need most during critical conversations? And what are the key moments where navigating communication effectively can make all the difference? (Spoiler: delivering difficult diagnoses, discussing changes in care or prognosis, and navigating end-of-life conversations.) Dr. Tulsky, alongside Dr. Anthony Back and Dr. Robert Arnold, founded the nonprofit VitalTalk to provide clinicians with practical tools and training to navigate challenging conversations with empathy and clarity. Reflecting on what inspired him to focus on this area – and to go on to train tens of thousands of others in the medical field – Dr. Tulsky shares, “It hit me like a lightning bolt—the power of words.”