Freelance to Founder 5 Places to Get More Leads and Attention
Nov 14, 2025
Dr. Noah St. John, known as the Zero Friction Doctor and creator of Afformations, shares his MAPSSS method for lead generation. He discusses the five key stages to scale a business, including crafting irresistible offers and utilizing effective funnels. Noah emphasizes leveraging other people's audiences through podcasts and media, building referral partnerships, and the smart use of pay-per-click ads. He also highlights the importance of positioning yourself as an authority through speaking engagements and adapting SEO strategies for AI-driven search.
AI Snips
Chapters
Books
Transcript
Episode notes
Three Pillars To Scale Your Agency
- Dial in your offers, funnels, and traffic to scale from freelancer to founder.
- Fix mismatched expectations in offers to reduce client attrition and make funnels that let people buy.
Humble Start To Decades Of Testing
- Noah started his business in 1997 with $800 and a book on HTML living in a 300 sq ft basement.
- Years of trial and error taught him the traffic methods he now teaches.
MAPSSS: A Practical Lead Mix
- Use the MAPSSS framework: Media, Affiliate, PPC, Speaking, SEO, Social.
- Prioritize free methods before paid ads and validate offers first.
