From Struggle to Scale: The Truth About Recurring Revenue

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Apr 26, 2025

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INSIGHT

Challenges of Recurring Revenue

Recurring revenue is harder to sell, more expensive to acquire customers, and requires users to need and regularly use the product.
It's a different challenge than one-time sales but ultimately more valuable as a business model.

ANECDOTE

Early Struggles with Digital Sales

Ryan spent years struggling to make paid digital marketing work for his education business despite success in flipping houses.
Early attempts to sell courses and webinars failed while he made millions in real estate.

ANECDOTE

Organic Content Growth Precedes Paid Ads

Ryan began creating content on TikTok and YouTube in 2020, which grew demand organically for coaching and events.
Paid advertising was adopted only later in 2022 to scale sales, showing organic growth's initial importance.

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