Need help to make your marketing efforts truly effective in today's noisy digital landscape?
Look no further.
Tune in as Jacqueline Woods, Teradata's Chief Marketing Officer, shares her data-driven approach to modern marketing strategy!
In this episode, Jacqueline Woods shares her insights on targeted marketing, segmentation, and the science behind successful marketing campaigns.
We’ll cover:
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Why precise targeting is crucial in today's crowded marketing landscape.
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How to effectively segment your audience by role, industry, and solution.
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How lower barriers to entry have increased competition.
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The power of a three-dimensional marketing matrix in reaching your customers.
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Why understanding different roles' priorities is key to effective messaging.
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How to leverage insights from one industry to innovate in another.
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Why marketing should be data-driven and intentional.
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Why some low-ROI activities might still be strategically important.
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How to balance data-driven decisions with strategic considerations.
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Why understanding customer needs is the foundation of successful selling.
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How to articulate your unique value proposition effectively.
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The critical importance of intentional, data-backed marketing decisions.
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How to avoid common pitfalls in pricing and promotion strategies.
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