Ops I did it again by Out of Pocket

How House Rx Builds Product | Denali Cahoon & Mina Iskarous

Dec 7, 2023
HouseRx discusses how they built their product, emphasizing the importance of learning, building relationships within the team, and recruiting product-minded individuals. They highlight the value of flexibility in the product, metrics for measuring success, and the investments made early on. Their approach focused on collaboration, continuous improvement, and delivering a better experience.
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ANECDOTE

Early Learning Builds Respect

  • Denali explained the specialty pharmacy workflow on a whiteboard for Mina on her first week to help her understand the field.
  • This foundational learning built mutual respect and understanding essential for their product development collaboration.
ANECDOTE

Real Use Revealed Product Gaps

  • The first medically integrated dispensary used an off-the-shelf product revealing limitations through real use.
  • Pharmacists creatively devised structured reasons for non-dispensing as a key data point, inspiring product design improvements.
ADVICE

Recruit for Ambiguity Tolerance

  • When recruiting product-minded operational staff, assess how candidates handled change and ambiguity in previous bureaucratic settings.
  • Ensure they can thrive in unstructured startup environments to effectively collaborate with product teams.
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