Business Casual The Future of My Business
Jan 1, 2026
Matt Giovanisci shares his ambitious strategy for Swim University in 2026, focusing on the theme of 'more' and scaling up after a simplified year. He outlines a three-part business system centered on marketing, sales, and product. Plans include ramping up content production, from short-form videos to long-form articles, all aimed at enhancing SEO and brand visibility. The discussion also covers innovative email strategies and product enhancements, targeting $1M in revenue through increased traffic without raising ad spend. Listener feedback is welcomed!
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Three-Part Business System
- Matt Giovanisci frames Swim University as an education business focused on pool and hot tub care.
- He simplified the company into three core systems: marketing, sales, and product.
Scale Content Volume, Keep Formats
- Continue existing content routines but increase volume strategically rather than reinventing formats.
- Start by scaling short-form to seven weekly posts in peak season and add a second long-form video weekly.
Bet On Brand Visibility For AI Search
- Matt bets that consistent brand content will win visibility in AI-driven search results.
- He prioritizes earning repeated mentions and trust over trying to game SEO or AI systems.
