On this episode of The Kelly Roach Show, Kelly teaches you how to recession-proof your business by honing your expertise in the realm of social media.

During times of economic downturn, it's crucial to have a strong presence on social media platforms like YouTube, TikTok, Twitter, Facebook, Instagram, and LinkedIn. However, more than just having a presence won't cut it - actively engaging with your audience and consistently producing high-quality content is necessary to drive profitable sales. By prioritizing your social media efforts, you can establish a loyal following and increase your chances of thriving even in the toughest times. It is important to focus on building a solid online presence to succeed in the ever-evolving business world. 

Also in this episode:

• The worst time to start mastering social media is when you need to sell
• Four categories that contribute to the monetization of social media
• How salespeople can focus on increasing engagement and building strong relationships
• How to be a champion for your business

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• Unstoppable: 9 Principles for Unlimited Success in Business and Life
• Conviction Marketing
• Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
• The Live Launch Method