On this episode of The Kelly Roach Show, Kelly teaches you how to recession-proof your business by honing your expertise in the realm of social media.

During times of economic downturn, it's crucial to have a strong presence on social media platforms like YouTube, TikTok, Twitter, Facebook, Instagram, and LinkedIn. However, more than just having a presence won't cut it - actively engaging with your audience and consistently producing high-quality content is necessary to drive profitable sales. By prioritizing your social media efforts, you can establish a loyal following and increase your chances of thriving even in the toughest times. It is important to focus on building a solid online presence to succeed in the ever-evolving business world.

Also in this episode:

The worst time to start mastering social media is when you need to sell
Four categories that contribute to the monetization of social media
How salespeople can focus on increasing engagement and building strong relationships
How to be a champion for your business

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924. How To Recession-Proof Your Business Using Social Media During An Economic Downturn