The Daily Motivation How To Go From Good To GREAT | Alex Hormozi EP 860
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Jan 14, 2025 
In this discussion, Alex Hormozi, a leading Entrepreneur and Author, unpacks the nuances between good and great. He emphasizes the importance of personal responsibility in achieving success and fulfillment. Hormozi also dives into maximizing profit by identifying hidden costs and setting strategic prices, showing how perceived value can elevate customer satisfaction. His insights into the value equation and feedback's role in business success are both enlightening and actionable.
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Value Equation
- There are four variables in the value equation: dream outcome, perceived likelihood of achievement, time delay, and effort/sacrifice.
- Dream outcome is the fundamental value of what's being delivered, while the others influence perceived value.
Surgeon Example
- A surgeon with 10,000 surgeries done is perceived as more valuable than a new surgeon, even if the work is the same.
- This highlights the importance of perceived likelihood of achievement in value perception.
Weight Loss Example
- Weight loss solutions range from $5 ebooks to $50,000 liposuction.
- The price difference reflects the perceived likelihood of achieving the desired outcome quickly and effortlessly.