Scaling DevTools ChatGPT didn't kill SEO - Elston Baretto, founder of Tiiny.host
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May 23, 2025 Elston Baretto, founder of Tiiny.host, a platform designed for easy online work sharing, discusses the resilience of SEO amidst AI advancements like ChatGPT. He emphasizes the ongoing importance of keyword research and offers insights into effective distribution channels for products. Elston shares lessons from successful companies on leveraging SEO for growth and the transition from solo projects to collaborative teams. His perspective on community and mentorship highlights essential ingredients for entrepreneurial success.
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SEO Still Vital Despite AI
- SEO is not dead but transitioning despite claims.
- ChatGPT answers rely on SEO-ranked content as their information source.
Validate SEO with Keyword Research
- Test SEO potential early using keyword research tools like Ahrefs.
- Aim for keywords with thousands of monthly searches to ensure worthwhile SEO investment.
Cross-Format Content Strategy
- Repurpose content across formats: blog post, then video, then shorts for multiple platforms.
- Use SEO and video together by targeting keywords where Google features videos in results.