I Want To Know

How To Get Your Community To Throw Their Money At You

Mar 20, 2024

43:54

Snipd AI

Learn how to build anticipation for product launches, monetize a free community, and launch a successful paid membership from guests who specialize in scuba diving travel experiences in Latin America. Dive into practical tips on community growth, email list monetization, and the transition from custom trips to group trips with specific purposes.

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Launch a paid membership community with a clear goal and benefit for members' success, not just shared interests.

Before launching a paid community, ensure genuine member interest, engagement, and research to gauge potential success.

Deep dives

Clear Goals and Purpose for Paid Membership Community

Launching a paid membership community requires a clear goal that members want to achieve and a way for the membership to facilitate this achievement. The reason for the membership should not just revolve around shared interests but rather around a specific outcome or benefit that members are seeking. It is essential to ensure that the community serves a purpose in helping members reach their desired goals.

Introduction

2min

Transition from Custom Trips to Group Trips with Specific Purposes

2min

Building Anticipation for Experience Launches

16min

Costa Rica Travel Tips Community Growth

4min

Monetizing a Community through Email Lists

15min

Launching a Successful Paid Membership Community

6min

Today, my guests on the I Want To Know podcast are Melanie Marsell and Kathleen Hall. They run Dive the Americas, a boutique ocean travel company that specializes in scuba diving travel experiences in Latin America. Their mission is simple: to inspire a love for the ocean and contribute to its protection through dive-focused travel. They have more than two decades of combined experience in travel planning and live locally in Mexico and Costa Rica.

Do you know how to build anticipation for your upcoming product launch or how to turn a free community into a moneymaker? And how do you decide when the right time is to launch a paid membership? Well, you're about to find out.

Here are some of the most valuable moments in our conversation:

00:00 - Introduction

14:31 - 5 Ways To Build Anticipation For Your Product

25:59 - How To Monetize A Free Community

36:49 - Don't Launch A Paid Community! (Until You Check These 4 Boxes)

Show Notes

👉 Watch this episode on YouTube

To Connect with Melanie and Kathleen:

Website: https://divetheamericas.com/

Instagram: https://www.instagram.com/divetheamericas/

TikTok: https://www.tiktok.com/@divetheamericas

Facebook: https://www.facebook.com/DivetheAmericas/