The Rollup The Rollup TV: Our Next Chapter
Sep 13, 2025
John Woo, founder of 40 IQ, emphasizes the value of authenticity and effortless action in brand storytelling. Adam Lawrence, CEO of rwa.xyz, discusses the rise of tokenized assets and innovation in finance. Carlos Domingo, CEO of Securitize, highlights blockchain's role in transforming traditional finance. They also dive into the strategies for effective communication in the crypto industry and express excitement for upcoming collaborations and insights, all while navigating the evolving landscape of media and prediction markets.
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Streaming To Reach Beyond Crypto Twitter
- The Rollup repositioned from podcasting to streaming to capture real-time, two-way audience interaction and shorter attention spans.
- Andy and Robbie see streaming as a route to reach beyond crypto Twitter and attract high-profile guests like Jensen Huang.
Let Founders Ramble For Authentic Voice
- Sit founders down and let them ramble so you can extract their natural voice and true perspective for content.
- John Woo advises ghostwriting and simple interviews to capture founders' unique takes rather than polished, overthought copy.
Militantly Build In-Person Affinity
- Identify the ten influential community pillars you want to reach and build real relationships with them in person.
- John Woo says militate making friends at conferences and host dinners to secure algorithmic amplification.
