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The Rollup TV: Our Next Chapter

The Rollup

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Navigating Crypto Marketing and Media Strategies

This chapter explores the marketing strategies utilized by founders in the crypto space, emphasizing the execution differences between successful and unsuccessful campaigns. It discusses the significance of in-person relationships, community dynamics, and the balance between high volume and quality content creation in a crowded media landscape. Additionally, it examines the competitive nature of the industry, drawing contrasts between small and large companies while reflecting on the financial performance of innovative firms.

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