Lenny's Podcast: Product | Growth | Career

Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patreon, Apple, YouTube)

Aug 20, 2023

Camille Hearst, Head of Fan Monetization at Spotify, previously shaped creator experiences at Patreon, YouTube, and Apple. She shares valuable insights on enhancing artist-fan connections and innovative monetization strategies in the creator economy. Camille discusses the emotional challenges content creators face with subscription models and the role of unique fan experiences. She also recounts her memorable meeting with Steve Jobs and offers practical advice for founders navigating company acquisitions.

01:03:42

Creator website

Episode guests

Camille Hearst

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Consistency and collaboration are key factors in achieving success as a creator.

The creator economy still presents numerous challenges that need to be solved.

The speaker emphasizes the importance of treating the acquisition process like a fundraising process.

Deep dives

The Importance of Consistency and Collaboration in the Creator Space

Consistency and collaboration are key factors in achieving success as a creator. Consistently producing high-quality content and releasing it to your audience helps build trust and engagement. Collaboration with other creators can also be beneficial, as it allows for audience sharing and exposure to new fan bases. Platforms that facilitate connections between creators and offer tools for collaboration can greatly support creators in their journey.

Companies values: Draw the Owl

00:46

Tips for Success as a Content Creator: Collaboration and Playbooks

00:32

Airbnb's Hiring Strategy: Attracting Design and Engineering Talent from Apple

00:37

Intro

4min

Connecting Fans and Artists: The Role of Fan Monetization

2min

Monetizing Creativity: Navigating the Creator Economy

19min

Mastering Company Sales

8min

The Crucial Role of Supply in Marketplaces and Apple Experiences

5min

Lessons from Apple: Connections and Career Insights

8min

The Creator Economy: Challenges and Innovations

18min

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Camille Hearst is Head of Fan Monetization at Spotify, where she finds new ways for fans to connect and for artists to monetize. Previously she was Head of Product for Creators at Patreon, Product Marketing Manager at YouTube, the second Product Manager at iTunes, and VP of Product at Hailo. She also co-founded a company called Kit, which was acquired by Patreon in 2018. In today’s podcast, we discuss:

• Advice on building a successful career as a creator

• Her take on the future of the creator economy

• The best and worst parts of building products for music artists

• What Apple product teams do differently

• The story of meeting Steve Jobs

• Advice for founders going through acquisitions

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Find the full transcript at: https://www.lennysnewsletter.com/p/monetizing-passions-scaling-marketplaces

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Where to find Camille Hearst:

• Twitter/X: https://twitter.com/camillionz

• LinkedIn: https://www.linkedin.com/in/chearst/