Lock-In by HappyStack 🥞 She Scaled Steven Bartlett to 1 Billion Listens - Here's Why She Left | Grace Andrews
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Jul 30, 2025 
Grace Andrews, the former Marketing Director of Diary of a CEO, scaled the podcast to over a billion listens in just four years. She shares her unconventional marketing playbook and the importance of learning from failures. Grace discusses the balance between authenticity and clickbait in content creation, and how personal branding plays a pivotal role in building community. She reflects on her emotional transition from a corporate role to entrepreneurship and emphasizes the potential of underutilized social media platforms for growth.
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Persistence Lands Dream Job
- Grace Andrews landed her job at Diary of a CEO by persistently reaching out until she got noticed.
- She leveraged LinkedIn and connections strategically, emphasizing persistence over just credentials.
Naivety Spurs Innovation
- Naivety can be a superpower in startups by enabling fresh, rule-breaking approaches.
- Experienced hires sometimes hinder innovation by imposing rigid processes not suited for nimble teams.
Use Trailers To Boost Discovery
- Create an attention funnel by leveraging social media trailers and multi-camera video to enhance podcast discovery.
- Borrow audience engagement tactics from film and streaming industries to keep viewers hooked.