She Scaled Steven Bartlett to 1 Billion Listens - Here's Why She Left | Grace Andrews
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Authenticity in Founder-Led Brands
This chapter emphasizes the significance of authenticity in establishing a founder-led brand, highlighting how consumers can detect inauthenticity. It explores effective strategies for audience engagement, including the utilization of underappreciated social media platforms like Facebook and LinkedIn, while advocating for consistency on chosen channels. The discussion wraps up by stressing the importance of measuring inputs over outputs and the need for experimentation in personal branding.
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