The Product Podcast

Samsara CPO on Building a $20B Tech Giant by Digitizing Non-Tech Industries | Kiren Sekar | E266

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Apr 30, 2025
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ANECDOTE

Learning From Real Users

  • Samsara learned by spending time with frontline customers and adapting to their real needs.
  • For example, initial mobile app tap targets were too small for users with calloused hands, so they adjusted accordingly.
INSIGHT

Big Opportunity in Physical Ops

  • Physical operations industries cover about 40% of GDP but are underserved by technology.
  • Providing technology to these sectors offers huge opportunity and impact for improving efficiency and safety.
ANECDOTE

Finding Real Use Cases

  • Samsara prototyped diverse sensor use cases and found food spoilage mainly occurred in refrigerated trucks, not refrigerators.
  • They then focused on vehicle refrigeration units, demonstrating iterative product discovery through customer feedback.
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