Shared Practices | Your Dental Roadmap through Practice Ownership Taking the PPO Power Back: Clint Johnson’s Guide to Smarter Contracts
Nov 3, 2025
Clint Johnson, Founder of Profitable PPOs and expert in PPO contract optimization, joins the discussion to tackle the complexities of insurance in dental practices. He shares strategies for climbing the 'PPO Profit Ladder,' emphasizing the importance of optimizing existing contracts rather than adding more PPOs. Listeners learn about hidden costs, necessary data for analyzing impact, and how to simplify operations. Clint reassures that systematic optimization can significantly enhance profitability, all while maintaining patient satisfaction.
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Consider Alternatives Before Adding PPOs
- Do evaluate alternatives before adding PPOs because they often cost more than other marketing channels.
- Optimize internal and external marketing, website, reactivation, and hygiene before signing new contracts.
PPOs Carry Hidden Emotional Costs
- Recognize the non-financial costs of PPOs like administrative burden and reduced job satisfaction.
- Low reimbursements create "heart sink" patients that drain enjoyment and productivity.
Remove Small, Low-Value Plans First
- Start by analyzing which PPOs contribute minimally to collections and cut small, bad plans first.
- Target plans that are ~3% or less of total collections to minimize revenue risk.