Consulting Success Podcast
3 Must-Have Strategies to Productize Your Consulting Business
Jul 15, 2024
This podcast explores the benefits of productized consulting services over custom engagements, emphasizing mastery, profitability, and scalability. Strategies include leveraging prior experience, simplifying messaging, using effective pricing strategies, and transitioning to a marketing mindset. Learn how to turn consulting services into defined programs to attract clients through various channels.
18:32
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Quick takeaways
- Productization enhances efficiency with about 80% standardized solutions for all clients.
- Developing SOPs enables team scalability and delegation of client engagements, leading to higher profits.
Deep dives
Understanding Productization in Consulting Business
Productization involves clearly defining consulting services by breaking them down into steps for a more structured approach. It aims to create a repeatable process by removing custom elements and focusing on a defined system. Unlike customized engagements, productized offers have about 80% of standardized solutions for all clients, enhancing efficiency and effectiveness in service delivery.
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