S9E19 - Flip, Flop or Fly: The World of Test Markets
May 7, 2020
27:31
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80 to 90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product launches as well as a few notable product disasters.
Under the Influence with Terry O'Reilly