The Power of Belonging in Business

A fundamental human desire is the need to belong, which plays a crucial role in business dynamics. Successful businesses, particularly in financial planning, operate like cults, where the business leader assumes a charismatic role and builds a community around a compelling central idea. This idea goes beyond mere financial management; it touches on well-being and personal growth. For instance, advisors who create meaningful experiences and foster genuine connections among clients can establish a sense of belonging that enhances loyalty and engagement, ultimately differentiating their services from competitors.