

If I Were to Start an Agency in 2024, This Is What I’d Do ($0-$1M GUIDE)
9 snips Sep 13, 2024
Launching a digital marketing agency in 2024 comes with strategic insights to navigate growth stages effectively. Discover key steps for building a client base, like niche identification and leveraging local connections. Learn vital strategies for scaling your agency and the importance of having the right operational roles in place. Explore a blueprint for success that includes joint ventures and hiring talented salespeople, empowering owners to focus on visionary management instead of daily tasks.
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Agency Growth Stages
- Recognize the four key growth stages every agency experiences: Startup, Stability, Scale, and Significance.
- Each stage has specific revenue targets and focuses on different aspects of business development.
Niche and Program
- Start with a hypothetical niche based on your experience and interests, not necessarily your expertise.
- Develop a program with a unique mechanism to differentiate your agency and attract clients.
Client Acquisition
- Leverage your sphere of influence and local connections for initial clients.
- Reach out for informational interviews, not sales pitches, to gather insights and referrals.