Elevate with Robert Glazer Weekend Classics: The Key To Effective Company Core Values
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Jan 11, 2026 Explore the crucial role of company core values and how often they fail in practice. Discover the striking contrast between Enron's hollow values and successful companies like Southwest Airlines. Learn how to make values actionable during hiring and performance management. Understand the importance of clear behavior definitions over vague ideals and why authenticity in values is essential. Finally, find out how to align actions with words to create a culture that truly reflects the organization's identity.
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Words Without Behavior Are Worthless
- Many companies pick one-word platitudes for values that lack behavioral clarity and uniqueness.
- Robert Glazer argues values must be sentences tied to decisions and observable actions to matter.
Southwest’s Story Shows Values In Action
- Robert Glazer recounts Southwest helping passenger Peggy Uli after learning her son was in a coma.
- Southwest rerouted her, arranged transport, meals, and luggage without being told to do it.
Small Acts Reinforce Culture
- Robert Glazer shares multiple Southwest stories showing servant's heart and wow-ing customers as practiced values.
- He notes employees often acted like hosts, sometimes taking customers home or caring for pets.
