How Incrementality Impacts Ad Spend

Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink their approach to retail media.

Here’s what we're covering:

• Why incrementality is about more than new customers.
• How to measure true ad performance (beyond inflated ROAS).
• The biggest risks for brands still stuck on traditional metrics.
• How Incremental is changing the game with faster, smarter insights.

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