The Futur with Chris Do 239 - Productize design — with Brett Williams
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May 3, 2023 
Brett Williams is a designer and entrepreneur behind DesignJoy, a thriving subscription-based design service that generates over $1 million annually. In this conversation, he reveals the secrets of successfully transitioning to a subscription model, emphasizing the balance of quality and speed. Brett shares insights on mastering client relationships and how tools like Trello streamline workflows. He also discusses the pivotal role of social media in boosting visibility and driving client engagement, all while navigating the unique challenges of creative entrepreneurship.
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Be Good and Fast
- Be good at your craft.
- Be fast to succeed with a subscription model.
Pricing Paradox
- Raising prices often attracts better clients, not fewer.
- Higher prices can lead to increased demand and a better market.
Set Clear Expectations
- Clearly define your work process and terms upfront.
- This filters clients who aren't a good fit and minimizes friction.