The Futur with Chris Do
239 - Productize design — with Brett Williams
May 3, 2023
Brett Williams is a designer and entrepreneur behind DesignJoy, a thriving subscription-based design service that generates over $1 million annually. In this conversation, he reveals the secrets of successfully transitioning to a subscription model, emphasizing the balance of quality and speed. Brett shares insights on mastering client relationships and how tools like Trello streamline workflows. He also discusses the pivotal role of social media in boosting visibility and driving client engagement, all while navigating the unique challenges of creative entrepreneurship.
01:03:08
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Quick takeaways
- By focusing on quality clients, simplifying the design process, and charging higher prices, designers can achieve success and work fewer hours in a design subscription service.
- Being good at what you do and being quick are crucial for the success of a subscription-based model, as it allows designers to deliver high-quality work, maintain a healthy workload, and attract higher-end clientele.
Deep dives
Transitioning to a Subscription-Based Service
The podcast episode discusses the transition from traditional design services to a subscription-based model. The speaker shares personal experiences of starting a design subscription service called Design Joy and explains how it differs from the agency model. By offering a fixed monthly fee and unlimited design requests, the speaker attracted higher-end clientele while managing workload efficiently. The key point is that by focusing on quality clients, charging higher prices, and simplifying the design process, designers can achieve great success and work fewer hours.
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