How to Sell a Business - John Ghiorso | Horizon Search 130

John Ghiorso, founder of Orca Pacific, shares his journey from building a leading Amazon agency to launching a new venture studio focused on creating five marketing agencies in two years.

After selling Orca Pacific to Media.Monks in 2020 and retiring in 2023, John quickly got back into business, applying lessons from his previous success to his new venture.

He discusses the importance of "building in public," leveraging AI for scalability, and navigating the future of marketing with personalised strategies and emerging technologies like the metaverse.

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⚡️ Connect with John:

Company website: https://www.influent.co/ 

Company LinkedIn: https://www.linkedin.com/company/influent-agency/ 

Personal LinkedIn: https://www.linkedin.com/in/johnghiorso/

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 ⏰ Timestamps:

0:00 Introduction

1:20 Defining Agency and Venture Studio Models

4:30 The Evolution of Agencies in a Changing Market

9:15 Challenges of Scaling Agencies

14:05 Technology Integration in Agencies

19:30 The Role of AI in Agency Operations

24:40 Evaluating Venture Studio Success Metrics

30:10 Transitioning Agencies into SaaS Companies

39:50 Trends in Marketing and Agency Innovation

42:26 Balancing Scalability with Personalized Service

44:10 Advice for Aspiring Entrepreneurs

45:42 Closing Remarks and How to Connect