John Ghiorso, founder of Orca Pacific, shares his journey from building a leading Amazon agency to launching a new venture studio focused on creating five marketing agencies in two years.
After selling Orca Pacific to Media.Monks in 2020 and retiring in 2023, John quickly got back into business, applying lessons from his previous success to his new venture.
He discusses the importance of "building in public," leveraging AI for scalability, and navigating the future of marketing with personalised strategies and emerging technologies like the metaverse.
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⚡️ Connect with John:
Company website: https://www.influent.co/
Company LinkedIn: https://www.linkedin.com/company/influent-agency/
Personal LinkedIn: https://www.linkedin.com/in/johnghiorso/
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⏰ Timestamps:
0:00 Introduction
1:20 Defining Agency and Venture Studio Models
4:30 The Evolution of Agencies in a Changing Market
9:15 Challenges of Scaling Agencies
14:05 Technology Integration in Agencies
19:30 The Role of AI in Agency Operations
24:40 Evaluating Venture Studio Success Metrics
30:10 Transitioning Agencies into SaaS Companies
39:50 Trends in Marketing and Agency Innovation
42:26 Balancing Scalability with Personalized Service
44:10 Advice for Aspiring Entrepreneurs
45:42 Closing Remarks and How to Connect
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