Travis Makes Money 795: Mark Lachance | The Lucky Formula
If you’re not in the long game, you’re in the wrong game!
Today’s guest is Mark Lachance, Mark is the CEO and lead investor of Maxy Media Inc., one of the largest TikTok, Facebook, Snapchat, and Google Display Network performance marketing agencies in the world. Currently, Maxy Media is the number one advertiser in terms of monthly spend on the TikTok platform in Canada and top ten in North America. Mark, also known as Mister Lucky, is a renowned figure in the business world, one who possesses a deep understanding of blitzscaling companies. Having owned and operated several businesses that have experienced hypergrowth through creative business development and lead generation, Mark is a master of sales and marketing and continues to apply and grow his expertise through current projects.
Mark and Travis discuss how the business model of a performance agency is different from a marketing agency, how Maxy Media generates traffic and leads in such a competitive industry and how Mark connected with high value individuals at live events.
The dive deep into the importance of mentors and leveraging other people’s experience and knowledge when building a business and why the right room is the one that challenges you and gets you fired up. Mark also explains why you can’t do everything as an entrepreneur and how he looks to hire smarter people than him.
Mark also gives a brief rundown of his new book The Lucky Formula: How to stack the odds in your favor and cash in on success.
This is an episode you can’t miss!
Key Highlights:
[00:01 - 05:28] Continuously Reinventing Himself
Mark’s experience in the sports industry as an agent.
The importance of recurring income with payment businesses
The different ventures Mark has tried out
[5:28:47 - 10:19] Maxy Media: Performance Marketing
The difference between a marketing agency and a performance agency
How Mark’s company generates traffic and leads for his clients
Why the best leads are not always in the same place
[10:20 -23:07] The Right Room to Level Up
The Business Mastery Event with Tony Robbins that changed everything
Connecting with high value entrepreneurs and mentors
Mark’s mentors that help him achieve success in different aspects of life
Relationships take long to build but they will pay off
[23:08 -23:07] The Who Not How
Why as an entrepreneur you can’t know and do everything
Hiring smarter and faster people than you
The Lucky Formula
Tweetable Quotes:
“The marketing game is about testing, trying new things and failure that eventually leads to success” - Mark Lachance
“If you want to be successful, you are not going to do it alone” - Mark Lachance
“Get out of your own way, drop your ego and hire people that are smarter, better and faster than you ” - Mark Lachance
TAKE THE QUIZ AND FIND OUT HOW LUCKY YOU ARE, VISIT: https://quiz.theluckyformula.com/theluckyformula
Connect with Mark:
Order Mark’s book:
https://marklachance.com/the-lucky-formula-mark-lachance/
Follow Mark on:
Instagram: @misterluckyofficial
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