Daybreak You are a quick commerce company. You have a billion dollars. How do you win?
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Jan 30, 2025 The podcast dives into the competitive world of quick commerce, showcasing ambitious strategies for a billion-dollar grocery platform. Students from top business schools present innovative ideas for Big Basket, emphasizing creative problem-solving. Key discussions include building trust with local Kirana stores and leveraging Tata's resources. The fierce rivalry with brands like Blinkit and Instamart is explored, highlighting tactics to merge traditional retail with modern demands. Tune in for insightful pitches and groundbreaking strategies that could redefine shopping!
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Team Metamorphosis's Pitch
- Team Metamorphosis from IIM Ahmedabad presented their strategy for Big Basket in a case competition.
- Their bold idea leveraged the Tata ecosystem to expand into high-margin, quick-commerce-friendly categories.
Case Competition Challenge
- The case competition participants were challenged to develop a winning strategy for a quick commerce company with $1 billion.
- The problem statement intentionally lacked specifics, mirroring real-world scenarios.
Team Voldemort's Strategy
- Team Voldemort from IIM Kozhikode aimed to leverage the Tata brand for Big Basket's success.
- They planned to collaborate with Kirana partners cost-effectively, bleeding slower to capture market share.