Craft Beer & Brewing Magazine Podcast

82: pFriem Family Brewers’ Josh Pfriem: Nuance and Subtlety is the Key in Everything from Pilsner to Wood-Aged Sours

May 10, 2019
In this engaging conversation, Josh Pfriem, the co-founder and brewmaster of pFriem Family Brewers, shares insights into the artistry of brewing. He marvels at the rise of lagers, revealing how his Pilsner has become a flagship, emphasizing the balance of malt and hops for a vibrant profile. Pfriem also compares brewing wood-aged sours to winemaking, discussing the control over acidity and the beauty of blending. With a dedication to constant improvement, he believes each brew can be made better with thoughtful iteration.
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ANECDOTE

Unexpected Pilsner Success

  • pFriem's flagship beer, their Pilsner, became the top seller unexpectedly by 2019.
  • Josh Pfriem never believed their Pilsner would reach such success early on.
ADVICE

Malt-Driven Lager Brewing

  • Focus on malt selection to build character and depth in lagers like Pilsner.
  • Use traditional step mash and malt blending to maximize flavor complexity and balance.
INSIGHT

Balancing Tradition with Innovation

  • pFriem uses traditional noble German hops in Pilsner to create complex, nuanced flavors.
  • They balance tradition with modern techniques like whirlpool hopping without dry hopping.
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