Being Freelance Go with your gut - Lettering Artist Julia Broughton
Julia spent 8 years designing greetings cards in-house at Hallmark and Moonpig before she was “forced into freelancing”. Turning away on-the-side gigs that she just couldn’t fit in around full-time work, Julia realised she was losing money.
She went freelance full-time, securing guaranteed work from her former employer for the first year, and continued to teach the calligraphy classes that were helping her get her name out there. She niched from illustration to lettering, rebranding her entire business, and she’s now busy building up multiple income streams.
She chats to Steve about the different avenues she’s exploring, how she finds work and builds relationships with art directors, and what her big goals for the future are.
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