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eCommerce Evolution

Episode 189 - How to Raise $4 Million in Crowdfunded Equity with Kim and Tim Lewis of CurlMix

Jan 20, 2022
51:19

 Kim and Tim Lewis are truly an inspiring success story. They’re happily married with 3 kids. They run a business that just raised $4 Million in crowd-funded equity. They’ve been on Shark Tank and they were featured as one of Oprah’s Favorite Things. They have huge goals for the future. So what is their brand Curl Mix? It’s a line of hair care products formulated for curly hair…and it has a raving fan base. 

In this merchant success episode we unpack some key lessons including:

  • How Curl Mix got started and how doing FB lives from the shower helped their products go viral
  • How they got on shark tank and tips for doing the same
  • The definition and explanation crowdfunded equity 
  • 3 tips for raising $4.5 million + of crowdfunded equity
  • How CurlMix plans to become a black-owned P&G
  • How to increase recurring revenue
  • Plus more!

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