051: From Bankruptcy to Doing $20M+/Year with Perry Belcher

Perry Belcher is an investor, direct response marketer, and serial entrepreneur who has built multiple startups throughout his career.

Most notably, he Co-Founded Digital Marketer with Ryan Deiss, a digital marketing training company that coaches over 300,000 students and hosts the largest marketing event in North America, Traffic & Conversion Summit.

In this episode, Perry shares audience-monetization tactics from his rollercoaster entrepreneurship journey. At age 20, he owned 42 retail stores before going bankrupt at age 22. Soon after, he rebounded to doing $3-4 million a month before having his assets seized by the State of Tennessee. Finally, Perry used the “Randolph Hearst” model to build and scale his digital marketing business.

You’ll learn multiple strategies for creating income streams from your existing audience, how creating a specific customer avatar can lead to unexpected revenue opportunities, and how you can use “dead” traffic to create beneficial business relationships.

Key Takeaways with Perry Belcher

• Maximizing LTV of your audience by building a specific customer avatar.
• How to cross-sell your existing audience by using the “Randolph Hearst” model.
• Evaluating and pursuing other ventures when your main business is doing well.
• How Perry changed his sales strategy to win more customers amidst a recession.
• Why is the U.S. tax structure favorable for entrepreneurs?
• Determining when it’s time to add additional offers outside of your core product.
• Multiple ways to monetize your audience lists.
• Using referrals to provide value and foster mutually beneficial business relationships.
• How one of Perry’s Funnel Hacking students became a millionaire from a one-location pooper scooper business.
• The evolution of the digital payment space and how different generations prefer different payment methods.

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