Decoder with Nilay Patel Ford CEO Jim Farley on China, tariffs, and the quest for a $30,000 EV
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Sep 29, 2025 In this engaging conversation, Jim Farley, the CEO of Ford Motor Company, shares insights on the evolving landscape of electric vehicles. He discusses the importance of affordable EVs, targeting a $30,000 price point to drive mass adoption. Farley reveals Ford's innovative universal EV platform and its strategic response to competition from Chinese manufacturers like BYD. He also emphasizes the company's commitment to blue-collar jobs and the significant impact of tariffs on profitability. Ultimately, it's a deep dive into the future of Ford and the automotive industry.
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Separate Team To Reinvent EVs
- Ford built a separate 'Maverick' unit to reinvent EV design and manufacturing away from legacy processes.
- The Universal EV Platform aims to cut cost and complexity so Ford can make affordable EVs in the U.S.
China Is The 700-Pound Gorilla
- China dominates global EV volume and innovation, pressuring western OEMs on cost and digital features.
- Ford believes it must radically simplify vehicles and reduce battery draw to compete sustainably.
Launch Simple, Then Iterate
- De-risk big product launches by shipping a deliberately simple first version with one spec and few options.
- Add complexity and features gradually as manufacturing and suppliers prove themselves.
