Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Fan engagement drives revenue, Glenn Critchley
Apr 10, 2025
Exploring the evolution of fan engagement, the discussion highlights the shift from traditional advertising to vibrant digital strategies. Key insights focus on how fostering genuine fan interactions boosts commercial success. The power of digital channels is emphasized, showcasing their role in forging brand partnerships and expanding audience reach. This dynamic approach demonstrates how engaging fans effectively transforms sports marketing into a profitable venture.
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Digital Channels Drive Sponsorship Value
- Digital channels have become central to sponsorship because audience attention has shifted online.
- Glenn says partners now seek digital inclusions and content rather than only physical signage.
Sell Where Your Audience Is
- Fish where the fish are by offering partners the digital assets that reach your audience.
- Use your social channels and digital reach as primary commercial inventory for sponsorships.
Kia Deal Started As A Billboard Pitch
- Glenn recalls the Kia naming-rights pitch which started as a request for a major billboard in London.
- That deal exemplifies how sponsorship briefs used to be focused on physical brand presence.