Do You Have the Wrong Target Audience?

On today’s show we chat with Augusto who’s running a local branding and video marketing company in the United States. Augusto has chosen to target local latino businesses because he feels they’re underserved and can really use his expertise.

But Augusto keeps hitting a wall: his target audience is overly cautious when it comes to spending. Which makes it hard to charge premium prices for his work.

So what can you do when you’re worried you’ve got the wrong target audience? Today, I’m joined by guest-coach Bobby Macey to answer as many of Augusto’s questions as possible because we both know all too well: if your audience isn’t aligned with your service, it’s almost impossible to effectively promote your freelance business.

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