Crazy Good Turns Dan Heath, Best-Selling Author, Shares Lessons from ‘Made To Stick’ and Explores the Deeper Meaning of Everyday Jobs
Feb 2, 2024
Best-selling author Dan Heath discusses the success of 'Made to Stick' and his new podcast focusing on real people in real jobs. He shares insights on avoiding sibling rivalry with co-author Chip, identifying good ideas, and the fear of writing. The podcast explores the emotional depths of everyday professions and the expertise of professional Santas. Dan also talks about changing book titles, career influences, and his current projects.
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Meaning in Everyday Jobs
- Dan Heath's podcast profiles various professions, highlighting the surprising depth and meaning in everyday jobs.
- A stadium beer vendor episode revealed strong community ties in an otherwise transactional role.
Interview with Curiosity and Kindness
- Approach every guest with curiosity and kindness without judgment about their profession.
- Ask straightforward, nosy questions that reveal the true experience of their work.
Test Ideas Over Time
- Let ideas linger before deciding if they are good or bad; many terrible ideas fade over time.
- Living with ideas helps differentiate fleeting thoughts from lasting meaningful ones.