Crazy Good Turns
Dan Heath, Best-Selling Author, Shares Lessons from ‘Made To Stick’ and Explores the Deeper Meaning of Everyday Jobs
Feb 2, 2024
Best-selling author Dan Heath discusses the success of 'Made to Stick' and his new podcast focusing on real people in real jobs. He shares insights on avoiding sibling rivalry with co-author Chip, identifying good ideas, and the fear of writing. The podcast explores the emotional depths of everyday professions and the expertise of professional Santas. Dan also talks about changing book titles, career influences, and his current projects.
35:55
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Quick takeaways
- 'Made to Stick' evolved from describing the world to guiding ideas to resonate with others.
- Dan Heath's podcast 'What It's Like to Be' uncovers unexpected depths in everyday professions through intimate interviews.
Deep dives
The Origins of Made to Stick
The podcast delves into the origins of the book 'Made to Stick,' co-authored by Dan Heath and his brother Chip. Initially starting as a description of how the world operates, the book evolved into a guide on making ideas resonate with others. The book's success, despite being a one-off project for the brothers, led them to continue collaborating on subsequent books. Their collaboration stemmed from the satisfaction of seeing their ideas positively impact people's lives.
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