Unleashed - How to Thrive as an Independent Professional

612.  Wes Wheless, Intellectual Headshots for Solo Consultants

Jun 30, 2025
Wes Wheless is a solo consultant focused on helping others like him through Develop My IP, offering services like Niche Finder and IP Builder sprints. In this engaging conversation, he delves into the importance of identifying a unique niche and developing intellectual property. Wes shares fascinating case studies of clients who have carved out their market space, like a fractional CMO for subscription companies, and emphasizes the power of tailored visual communication in attracting clients. Tune in for insights on transforming expertise into a thriving consulting practice!
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ADVICE

Niche and IP Are Consulting Foundations

  • Solo consultants need a clear niche and unique approach codified as intellectual property (IP).
  • This focus helps them build a sustainable, distinct consulting practice.
ADVICE

One-Week NicheFinder Sprint Process

  • Use a one-week NicheFinder sprint to identify your consulting niche via sessions and GPT viability analysis.
  • Narrow to one or two ideal client profiles to focus your consulting efforts effectively.
ANECDOTE

Real Niche Examples

  • A fractional CMO client found success with B2C subscription companies stuck at growth plateaus needing brand marketing.
  • Another client specialized in bridging strategy and operations, pivoting to innovation teams facing organizational resistance.
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