Unleashed - How to Thrive as an Independent Professional cover image

612.  Wes Wheless, Intellectual Headshots for Solo Consultants

Unleashed - How to Thrive as an Independent Professional

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Navigating Consulting Niches

This chapter explores strategies for consultants to define their niche, focusing on the role of fractional executives like CMOs and identifying ideal client profiles. It discusses the importance of leveraging existing networks and market insights to optimize consulting engagements, especially for solo practitioners. Additionally, the chapter emphasizes the use of visual assets and tailored content to enhance client attraction and communication.

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