This week's show is entitled, "How a ‘Day 1 Mentality’ Wins in B2B Sales and Marketing" and my guest is Rishi Dave, Expert Partner at Bain & Co.

Tune in to hear more about:

• The Day One mentality of B2B buying
• Building credibility and attention with decision makers before they're ready to buy
• How do RFPs play into the Day One mentality, and should we even be using them?
• The impact and importance of communities given specific data

Listen now, watch the video, and/or read the transcript on the Heinz Marketing blog (search "Rishi Dave"). 

I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.