The PPC Mastery Podcast An unofficial Google Rep's take on what drives REAL Google Ads Results | EP 30
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In this episode, I talk about what it takes to drive results with Google Ads, from the unofficial perspective of a Digital Growth Strategist at Google (Maximilian vom Eyser). I will clarify again: Max is speaking on behalf of himself, not on behalf of Google. But he shared a lot of interesting insights, so enjoy!
- Follow Maximilian vom Eyser on LinkedIn: https://www.linkedin.com/in/maximilian-vom-eyser/
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๐ฅ ๐ช๐ฎ๐ป๐ ๐๐ผ ๐๐ฎ๐ธ๐ฒ ๐๐ผ๐๐ฟ ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ธ๐ถ๐น๐น๐ ๐๐ผ ๐๐ต๐ฒ ๐ป๐ฒ๐ ๐ ๐น๐ฒ๐๐ฒ๐น? ๐๐ผ๐ถ๐ป ๐ง๐ต๐ฒ ๐ฃ๐ฃ๐ ๐๐๐ฏ!
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Chapters:
00:00 Introduction to Auto Created Assets
00:14 Meet Maximilian: Senior Digital Growth Strategist at Google
03:08 Maximilian's Journey to Google
07:28 The Role of a Senior Digital Growth Strategist
10:25 Importance of Fundamentals in Google Ads
13:55 Advanced Strategies and Common Pitfalls
17:09 The Impact of AI and Automation
22:01 Beyond Google Ads: Holistic Business Growth
27:08 Evolving with Google Ads Automation
27:21 The Rise of Smart Bidding
28:14 Trusting Industry Changes
29:56 The Importance of Experimentation
32:18 Working at Google: Insights and Experiences
36:17 Future Trends in PPC and AI
44:53 Rapid Fire Questions
48:43 Final Thoughts and Advice for PPC Experts
50:16 Closing Remarks and How to Connect