Delivering human dignity to your customers is more than just good practice. It can be a powerful engine of scale. This insight has inspired Phaedra Ellis-Lamkins her whole career, as a labor leader, a music manager, and now as a fin-tech entrepreneur with Promise. Her secret? Take a contrarian lens to existing systems. Find a space where human dignity is lacking, create a product that gives your customers flexibility, options, access they didn’t have before — and unlock new value.