How This Bhopal Based Startup Became Worth 5Cr During The Pandemic | S2 Premiere | Raiser's Edge
Dec 2, 2022
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Passionate founders share how they built a formidable business through Covid, discussing their personal journey, utility products, pricing and profitability, challenges, funding offers, owning adventure, brand financials, and building an apparel brand with a strong community.
Wondaloom aims to become the North Face of India's apparel market by providing high-quality products tailored to the specific needs of bikers.
Wondaloom has a strategic approach to growth, utilizing both direct-to-consumer and business-to-business channels, and exploring partnerships within the biking industry to expand their reach.
Deep dives
Wondaloom's Vision to Become the North Face of India's Apparel Market
Wondaloom, founded by Pratik and Meghna, is a brand focused on the biking community. They are building a unique lifestyle brand that offers high-quality apparel and accessories for bikers. With a clear vision to become the North Face of India's apparel market, Wondaloom aims to provide riders with functional and trendy products. They plan to differentiate themselves by offering utility-based designs that cater to the specific needs of bikers. The founders have a deep understanding of the biking community and are passionate about creating products that resonate with riders. They have a strong network of customers and are looking to expand their reach through marketing and branding efforts. Wondaloom's commitment to quality, innovation, and customer satisfaction sets them apart in the market.
Wondaloom's Focus on Niche Apparel Market
Wondaloom is targeting a niche market of biking enthusiasts, providing them with apparel and accessories that meet their specific requirements. The founders recognize the potential in this market and are dedicated to creating products that combine functionality with style. They understand the challenges of the apparel business, including high inventory costs and the need for unique designs. Despite these challenges, they are confident in their ability to build a strong brand and attract customers through targeted marketing and word-of-mouth recommendations. Wondaloom aims to become the go-to brand for bikers, offering a range of innovative and high-quality products.
Wondaloom's Strategic Approach to Growth
Wondaloom has a strategic approach to growth, focusing on a mix of direct-to-consumer (D2C) and business-to-business (B2B) channels. They plan to invest in marketing efforts to establish their brand and reach a wider audience within the biking community. While they recognize the challenges of customer acquisition and the expensive nature of D2C businesses, they believe in the power of word-of-mouth marketing and the potential of becoming a household name among riders. Additionally, they are exploring partnerships with other businesses within the biking industry to further expand their reach and drive revenue growth.
Wondaloom's Funding Plans and Valuation
Wondaloom has received funding offers and is planning to raise capital to support its growth plans. They are currently in negotiations and evaluating their options. The founders have a clear understanding of the value they bring to investors and are committed to striking a deal that allows them to maintain a significant stake in the company. While they are open to diluting a portion of their equity, they aim to strike a balance between securing funding and retaining control. Wondaloom's goal is to build a stable and profitable business, and they are focused on achieving long-term success while delivering quality products to their loyal customer base.
2 passionate founders, incredible story tellers, came in and told us how they built a formidable business through Covid.
Also, Humour Quotient of S2 Premiere is through the roof! Listen to Shantanu Deshpande, Meghana Narayan and Mandar Vaidya on the Season Premiere of The BarberShop with Shantanu season 2!
We are looking for early stage stage companies with:
- Amazing Founders
- Operating in large markets
- Are post revenue
- TBWS will put in the first or second institutional cheque!
My name is Shantanu and I am the founder of Bombay Shaving Company and Bombae. I LOVE entrepreneurship. Personally, I would rate myself as an average (at best) entrepreneur, but I love great ones.
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